Managing clients PPC campaigns

So I just signed my first PPC client. The clients is a relative who owns a little computer repair store and he’s aware of the fact that he’s my first client and that I’ll use him to for practice for future clients. Currently I charge him nothing for my service.
Anyway, where do you advice me to go from here?
– How do you go forward when pitching new clients? Any fancy presentations to share?
– When you’ve signed an client, what do you do? How do you gather the needed information about the campaign(s)? Do you send your client a stylesheet?
– How do you report the results? Again, any fancy templates to share?
Any information, tips, blogs, pages that are helpful will be appriciated. I don’t want links on how to optimize my campaign, adwords learning center and stuff like that. I’m mostly interested on how do deal with clients..

Original post by Cypherus