Advertising on a Big online UK Radio Station

Hi All,
I am currently working on a large project for a large online uk radio station.
The situation is the site is getting about 35,000 unique visitors per month and about 1200 ish uniques per day.
My main goal is to drive as much revenue as possible with this website and i am looking for your suggestions and recommendations.
I am planning to use Google Ads on the website, and i am confident other people within our industry will want to advertise on the website.
Any thoughts or comments would be much appreciated!

Original post by tomupton