What type of ad is this?

Hi guys,
Found 2 websites that display adsense in a way that I don't seem to know.. The websites are in dutch, so bear with me.. Below are the two images of the ads on those pages. Above the ads it says 'Google ads related to: -keyword-'. The ads really seem to be matched to that specific keyword. Hope somebody can help!

See original post by SanderVh2