Pros & Cons of the Top Mobile App Tracking Methods

Good Monday morning. Here is something to read with a cup of coffee beside you.

Quote:

Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012.
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale. A key consideration for app marketers is ad tracking and attribution, which is required to reveal what’s working and where to focus marketing spend.

Continued at: http://searchenginewatch.com/article…acking-Methods
Any thoughts on this?

See original post by snakeair