Create a marketing funnel

This was a good read. I’m interested in hearing everyone else’s thoughts.

Quote:

You could increase your sales considerably if you create a marketing funnel for your products and services. Basically, a marketing funnel attracts potential customers to make that initial purchase from you by using incentives such as freebies and giveaways, money off vouchers, special offers and low-priced items. Once they have made a purchase from you or made contact, you make further offers for related products and services and gradually step them up through a pricing structure that gets them to buy higher priced items. It’s not so much about you making money on these initial sales, but realising the lifetime value of each customer and nurturing a relationship with them that will build trust and encourage them to buy more from you in the future. This marketing strategy is proving to be very successful for many businesses.
The thinking […]

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