Using Personification to Boost Your PPC Ad’s CTR

Good Monday morning. If you have a cup of coffee handy like I do then take a look at this blog post.

Quote:

When it comes to PPC ads, rather than trying to reinvent the wheel, it’s useful to look at what’s already working in other channels and test to see if it would work for PPC ads as well. And usually it does!
A recent memo by Roy Williams got me thinking…

Continued at: http://searchenginewatch.com/article…ur-PPC-Ads-CTR
Your thoughts?

See original post by snakeair