5 PPC Account Optimization Tactics

I wish i had read this before i wasted $150 last week. I did make some converts but almost broken even.

Quote:

There is truth in the cliché ?good is the enemy of great.? When it comes to paid search, it could also be said that ?ongoing optimization is the enemy of an optimal account.? This isn?t to say ongoing optimization in itself is a problem. But there is a trap that many marketers fall into when the siren song of day-to-day optimizations lures them into complacency when the account is meeting budget and revenue goals.
It doesn?t help that often a search account that?s viewed as ?successful? is allowed to lay fallow, with little if any changes made to it. However, this approach can leave opportunity and money on the table. With a little time and effort it?s amazing how many opportunities can be uncovered through a close evaluation of […]

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