Get Creative with Mobile

Yahoo!’s Alex Linde helps show the way
This is undoubtedly the year when mobile marketing will take center stage. Android and iPhone alone are hooking up some 450,000 customers a day to the mobile Web. But advertisers and agencies are still confused when confronted with developing hook-worthy creative on the small screen.
Never mind. Help is on the way.
Mobile Marketer recently released its “Classic Guide to Mobile Creative,” the go-to compendium of tips and tricks for mobile marketing from some of the best minds in the business. Among these minds is Alex Linde, Yahoo! Director of Mobile Advertising. In his chapter “Key to success for a rich media ad campaign,” Alex offers detailed advice for developing the most compelling creative for mobile, from designing the ad itself to timing and placement, and all points in between.
Read the article and download your own copy of the “Classic Guide to Mobile Creative” at Mobile […]

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