What is Keyword

Search engines send out `robotsÂ’ or `spidersÂ’ to analyze your website. They look at the words youÂ’ve used to figure out what you do. This tells them when to display your site in their search results.
Keywords are the first thing you need to think about when starts your SEO journey.
Figure out what words your customers are looking for at search engines. These words are known as keywords. The idea is to frequently use these keywords in the copy of your website and in the HTML code behind the page. As a rule of thumb, the more frequently you use these keywords, the more relevant youÂ’ll be considered by the search engines, and the more likely you are to appear in searches for those words.

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