Use *blogs as PR tools*

Blogs hold tremendous and exciting potential as PR tools. The U.K. is way behind the States in thinking about this – (and I’m speaking as a Brit, here). I’ve found the biggest hurdle you’re going to face initially if you’re a PR person is persuading your senior management that creating a blog is the way to go.
And the next one is probably going to be getting your target CEO blogger personality (or similar) to commit to doing it. Because not all celebrities and managers who might want blogs can actually write. That fact needs to be overcome first. Then there’s the point that even if you find a ghost writerfor the blog (as many prominent figures in society do) you’re still going to need the written material to put on it on a day-by-day basis. Then there’s the fact that sometimes egos get in the way, let’s face it. Blogging […]

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