I Won $10,000!

The other day, I received an interesting mailing from my local dealership. The marketing behind this mailing is simply genius and can be applied in some shape or form to internet marketing.
First, when you open the letter there is a card that looks like a credit card in it.

This naturally peeked my interest!
After looking at the page, I realized it was a contest to win $10,000. All I had to do was scratch and see if my number matched the “winning” number. I scratched the number, thinking, hey $10,000 would be awesome!
I have to admit I got a little excited when I noticed my number matched the winning number!! Sweet!

I thought to myself… Did I just win $10,000?!
Then I looked at the terms on the back after my marketing instincts started to kick in.

I’m not sure if you’ll be able to read the photo above but basically […]

See original post by Jonathan Volk