How I Increased Conversions 36.7% In 10 Minutes

Would you believe me if I said I increased conversions on my opt-in page by 36.7% with just about 10 minutes worth of work?
Probably not. But alas… I did.
About 2-3 weeks ago I installed an epic little tool called Google website optimizer. This tool kicks some serious butt when it comes to optimizing web pages. I want to show the simple steps I did in order to increase conversions.
Importance Of Optimizing
I was pretty shocked when I saw that the difference between the lowest performing landing page (-53.8% improvement) and the highest performing landing page (36.7% improvement) was really small. In fact, take a look at the screenshots of the landing page differences below.
Can you spot the differences?

Loser

winner!!!

This is why split testing is so important! The difference one change can make could result in a huge increase or decrease in conversion.
Check out the top and bottom results:

Steps To Increase […]

See original post by Jonathan Volk