Affiliate Compliance 101

Affiliate Compliance 101 panel from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.

John Engler, Vice President, UnsubCentral (Moderator)
James J. Fosina, President and CEO, Fosina Marketing Group
Jennifer Leuer, VP Strategic Asset Assurance, Experian Interactive

Insight, guidelines and a complete view of compliance from both the advertiser and publisher sides of the table, including how affiliate email practices can affect the reputation, image and deliverability rates of a merchant.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Affiliate Compliance 101
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