Using Capitals in PPC Ads – Good or Bad?

Hello all,
I am quitenew to the world of PPC, I was wondering if having every word in your ad starting with a capital receives more clicks than having lower case for all words? Or perhaps just capitals for the 1st words in the sentence is best?
What do the majority of people believe is best when it comes to attracting visitors via your ads?
Thankyou
Nick

See original post by nick01uk