What Not to Do

Five guidelines to help keep you in YPN compliance
When reviewing YPN publisher sites for guideline compliance, I see the same “problem areas” over and over that prevent sites from passing the guidelines. Here are a few things to avoid in order to keep your site in compliance with YPN.
1. Competing Ads
Be sure that Yahoo! ads do not appear on the same page as contextual ads from other companies. It’s okay to rotate these ads along with Yahoo! ads as long as they don’t appear at the same time.
2. Unsupported Languages
Pages where YPN ads appear must be in either English or Spanish. Some publishers may manage quite a few web pages, and may only have a few pages in unsupported languages. It’s important to identify these pages and remove them.
3. Ad Targeting
When choosing to target ads, make sure that these ads actually match the content of the page. For example, the […]

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