How Does Pay Per Click Advertisement Work?

Pay per Click Advertisements, or PPC, are ads where you pay for the click of an advertisement rather than for the view of it. In a typical advertising setup you pay per thousand impressions, otherwise known as the CPM. This was the old model of advertising and it was really a bit of a shotgun approach. With CPM you are basically putting your ad out in the wild in front of thousands of eyeballs and hoping a few are willing to check out your product or service. You could try to refine your market as much as possible but when you get down to it there was still a risk of putting up an ad for something nobody in that market cares about.
With PPC however you only pay when someone has viewed your ad, which is an indication that they’re actually interested in it. If someone’s interested in your advertisement […]

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