Pay per click optimization for publishers

When it comes to pay-per-click optimization, there are two things I can talk about; design and placement. There are a few other miscellaneous tips as well which I could discuss. Lets look at the best design and placement for your site. These tips are meant to improve your click-through ratio (CTR) which will in turn increase earnings.
Design
* Text or Graphic – Most PPC services allow a variety of ad fomats which includes images and text-based ads. The best performing ads are text-based. Banner based advertising were the first types of ad formats available which are now generally ‘involuntarily’ ignored by site visitors. Text-based ads ‘feel’ more credible and are friendlier with site visitors.
* Ad Style – ads come in a variety of sizes. Based on what I’ve tested, the large rectangle does best, i.e. provides maximum CTR. If you are concerned about […]

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