Anyone using Bid Hero already? Care to share first impressions?

Finally found the time to join this superb forum, right now driven by the need to decide whether to invest time and money into trying the new PPC tool launched earlier this week by Lyris (formerly J.L. Halsey Corp).
Bid Hero is part of the recently announced Lyris HQ, which is supposed to join search, Web analytics, content management, landing page optimization, and email marketing solutions in one hosted application.
Lyris says it has incorporated Trellian’s KeywordDiscovery and competitive analysis tools among others.
It works with Adwords and YSM right now, and is supposed to add adCenter "within the next few weeks".
The following is a quote from the launch blurb, which you can find via lyris dot com (not mine unfortunately :
"Bid Hero helps advertisers manage their bids and create, test and buy keywords. With a color-coded data theme, users can see which campaigns are delivering high click-through rates […]

Original post by Osensei