ROI: why it matters and how to track it — part 2 of 3

<<Last week we introduced Fred Vallaeys, Product Evangelist for AdWords, and turned him loose on a topic that is likely to be of particular interest to just about every advertiser: Return on Investment (ROI). Today, Fred is back with part two of this three part series: In part one of the series, I…>>   (more…)

Original post by Chris Gilmer