Apple’s iPhone Coming With YouTube Application

Apple has revealed the well-anticipated “twelfth application” for its iPhone: YouTube. A page on Apple’s website explains that the iPhone, which ships a week from today, will come with a dedicated YouTube browser. Launch it, and it shows a list of YouTube videos, organized under three tabs: Featured, Most Viewed and Bookmarks, with additional tabs for searching for videos, and one just labeled More. Click on a video and it launches full-screen in the iPhone (which means turning the device sideways).
Here’s the TV ad Apple has produced to promote the feature:

Apple also released finally the update that allows Apple TVs to play YouTube videos. Both work on the same platform, playing videos that have been recoded into H.264 format. Apple says:
To achieve higher video quality and longer battery life on mobile devices, YouTube has begun encoding their videos in the advanced H.264 format, and iPhone […]

Original post by Nathan Weinberg