Unlimited Clicks – How To Value?

There’s a site (http://www.zpwiki.com) I’m trying to purchase advertising space on that is auctioning off ad space with unlimited clicks for 1 year in a sealed bid process that closes tonight (Tuesday 5/29) at midnight. The site looks pretty compelling for traffic growth, and with a minimum bid so low ($200) for home page space, I thought I would give it a shot.
I’ve already bid on one of their home page spaces, and I’m looking at bidding on another one on the other side. I’m wondering how you value these things? I don’t want to get outbid, because this is the first opportunity I have seen like this and I can’t afford to pay ridiculous sums of cash to Google/Yahoo like everyone else seems to on these boards. But I don’t want to overbid either. My bid for the home page space was $2K. […]

Original post by halr