Google Buying Video Game Ads Company

Google has agreed to acquire Adscape, a company that puts ads inside of video games, for $23 million. Google had missed out on Massive, a company Microsoft picked up for $200-400 million about a year ago, and is going to have to settle for the much smaller Adscape, which it will have to build into a bigger player. Judging by Google’s great success with dMarc, I’d assume nothing at this point.
Adscape is a video game advertising company whose AdverPlay product lets developers place dynamic ads right inside the game and Real Virtual Gateway product enables two-way text, audio and video communication via SMS Text or eMail.

Also, Google has added a column in its AdWords interface that shows an ads quality score, which determines how much advertisers must pay above the minimum bid if their ad isn’t particularly good. They are also making some changes in how […]

Original post by Nathan Weinberg