Google Makes It Personal For Everybody

Google has announced that it is turning on Personalized Search for everyone, meaning that as long as you are signed in with a Google account, you will get personalized Google results. This might annoy some users, but Google has recognized that personalization is the next evolution in search, and forcing its users to come along is the only way to take things to the next level.
If you want a “pure” search experience, search Google in a seperate browser that isn’t signed in (like if you love Firefox, search in IE), or search via a widget/gadget that doesn’t sign in to a Google account (like the Windows Vista Sidebar Google Search Gadget I use).
Google is also giving recommendations via its Search History. It gives you ten searches you might be interested in, based on what you’ve seen, ten web pages you might want to visit, three videos you might […]

Original post by Nathan Weinberg