Home › Array › Google: Top Brand Of 2006

Google: Top Brand Of 2006

Posted on Posted in Array

At least according to New York-based Landor Associates, Google is the top brand of 2006, beating out Las Vegas to claim the top spot for the first time. For the last two years, Google was in second place, first losing out to the Red Sox (?) in 2004 and iPod in 2005.
Here’s the top ten of 2006:

Google
Las Vegas
iPod
YouTube
eBay
Yahoo!
Target
Oprah Winfrey
Sony
NFL

It’s pretty worth noting that the number one brand owns the number four, a scary prospect for any competitor. If anyone can find me the full and proper top 20 lists, like the last two years, I’d really appreciate it.
The top list of 2005:

 
2005 winners
 
2006 predicted winners

1
iPod
1
Google

2
Google
2
Oprah Winfrey

3
Oprah Winfrey
3
eBay

4
eBay
4
Las Vegas1

5
Las Vegas1
5
iPod

6
Lost
6
Amazon.com

7
Amazon.com
7
Yahoo

8
DVR technology
8
ABC

9
Yahoo
9
DVR technology

10
Extreme Makeover Home Edition
10
New York City1

11
Desperate Housewives
11
Subway

12
Ford Escape hybrid
12
National Football League (NFL)

13
Subway
13
Fox

14
Fox
14
Xbox 360

15
Xbox 360
15
Lost

16
New York City1
16
Brian Williams

17
ABC
17
Extreme Makeover Home Edition

18
Target
18
NBC

19
National Football League (NFL)
19
Kohl’s

20
Sirius Satellite Radio
20
Nascar

1- city; Source: Landor Associates […]

Original post by Nathan Weinberg