Google Monetizing Search At Double Over Two Years Ago

In BusinessWeek, analyst Tim Boyd of Caris & Co. used Comscore numbers to determine that Google makes between 19 and 21 cents per search executed, totalling just under $5 billion in the first nine months of this year. To compare, Yahoo monetizes its searches at a rate of 10-11 cents each, which, combined with a lower market share, totals a considerably less $1.6 billion. An even more interesting comparison, as pointed out by Greg Linden, is that Google is now earning more than twice what it did two years ago, up from 9 cents a search in December 2004.
All this means that not only does Google have the most inventory, but they are squeezing the most money out of that inventory, a lethal combination Yahoo just can’t meet. Yahoo’s new Panama system is designed to get a higher amount per search, but without the market share, its […]

Original post by Nathan Weinberg