I found a company that can target my market: CPM is good or bad?

I’m new to this. But I think I found a good company that can target my market for a good rate. I am just now learning what CPM is (i.e. how many times your ad is displayed, not clicked)
So if I understand right… for $4.00 1000 eyes can see my ad. Whether the prospect ignores the ad or not basically determines how attractive the ad is and how catchy the keywords are.
Would some of you ‘CPM’ experts look this over and tell me if it would be good for a new website and tell me the pros and cons of running a CPM campaign.
Thank you so much in advance!!!

Quote:

001. Banner Ads, Run Of Network: $2 CPM
002. Banner Ads, Run Of Channel(s): $3 CPM
003. Banner Campaign, Choice Of Site(s): $4 CPM
004. Banner Campaign w/Geo-Targeting: $5 CPM
005. Rich Media – Templated Audio Campaign: $5 CPM […]

Original post by MrSandMan