Pay Per Click 101

Pay-Per-Click Campaigns (PPC)
Pay-per-click (or PPC) is a type of search engine marketing where advertisers pay either a set amount or a ‘bid’ amount to have their ads appear within search engine results. Actually, the advertisers only pay when a user actually clicks on their ad.
How does pay-per-click work?
When a term that the advertiser is bidding on is searched for, the pay-per-click ad will appear in a special location on the results page (display thumbnail image of Google AdWords).
The order in which the ad appears is relative to the bid amounts of other advertisers competing for that search term. The ads will appear in the order of highest bid to lowest bid.
When and only when the ad is clicked on, the advertiser will be charged their bid amount for that click. If the same user clicks on the ad multiple times, the advertiser is only charged once, and the advertiser […]

Original post by Joseph.oliver88