How to Build an Audience Using Gamification

This is long but a good read.

Quote:

Back in November, Firepole Marketing?s Content Editor made a complete and utter fool of herself.
On purpose.
And she was happy to do it.
She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette Mario Brothers re-enactment) to the dangerous (construct and use web-slingers), to the simply embarrassing (narrate the introduction to an adult film).
Why would they do this? Because they wanted to win.
What does this have to do with building an audience online? Simple ?
This Montreal event is something that participants talk about, plan for, and devote entire weekends of their lives to ? all year round. That?s some pretty serious engagement.
More specifically, it?s about engagement through gamification ? taking the principles that can get a banker to eat a jar of […]

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