The Secret World Of YouTube Marketing

TechCrunch had a very controversial guest post over the weekend from Dan Ackerman Greenberg, explaining some of the techniques used by himself or other viral marketing agencies in working to make a YouTube video go viral. The post inspired a heated discussion (already over 500 comments), as he described things like paying bloggers to embed videos, fake comments, mass emailing and deleting and reposting videos until they hit the front page.
It’s a dicey subject, one that makes you wonder if the next “viral” video you see is just a plant, and the person sending it to you has been paid to do so. I encourage you to read the post and Dan’s follow-up, where he backs off some of his claims; it really raises a lot of questions.
And I’d like to know: How many of you, when hearing they paid bloggers to embed videos, thought of just […]

Original post by Nathan Weinberg