another tagline help needed

after getting a good tag line from you guys on here i thought as you did a good job with the first i’ll come back for some thoughts
the tagline is for the site below so you can see for yourself what i do
http://www.naturalselection.biz
essentially the point of natural selection was to sell the best eco products, rather then just any old products that’s classed as eco, which is what sets us apart and is the reason for the name, survival of the fittest/selling of the greenest etc. one thing i noticed with eco products is customers are lost when it comes to what to chose as it’s a fairly new area, say they decided they no longer want to use harpic to clean their toilet, they go on an eco site, and there is 10 different brands all claiming to be eco, which is the one to chose, well we sell […]

See original post by imadam