Yelp Sets Up Sting to ID and Label Businesses Who Manipulate Reviews

Quote:

..The local business online review space is rife with abuses, allegations, misuses, and more and Yelp is a major player so may look to how they handle the more troubling aspects of the local review space as an industry standard or, often much more accurately, that lack thereof.
The most recent action taken by Yelp to help ?clean up? after those businesses that are trying to game the system comes in the form of a sting operation to catch businesses trying to buy reviews in the act then giving them the Yelp equivalent of a scarlet letter to make that point to Yelpers everywhere…

Yelp Sets Up Sting to ID and Label Businesses Who Manipulate Reviews
Seems like a plan. What do you think? Will it work?

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