Addressing Customers’ Changing Needs

7-Eleven Finds a Niche by Adapting to Indonesian Ways (New York Times)
One of the underlying tenets of marketing states that marketers must fully understand that success will only be realized if an organization provides customers with something they truly want.  Understanding this is especially important since most customers are willing to try out new things either because they are naturally curious or because they have been influenced to do so by others.  The effect is that customer retention is often extremely challenging as customers want to explore
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See original post by Paul Christ