Affiliate Window Combats Fraud

Fraud is an ongoing reality in affiliate marketing, and Affiliate Window is taking steps with their Compliance Department to ensure any affiliates attempting to hijack traffic and sales of other affiliates are identified and removed from the network.
Last year, their network application process was bolstered by the addition of ProveID, an identity verification solution from 192 business.
They are now able to identify affiliates with rogue intentions before they join the network.
But that’s not the extent of fraud prevention efforts from Affiliate Window.
Here are three other ways they are focused on brand monitoring, identifying adware & spyware, and detecting fraudulent sales.

Snoopy, powered by BrandVerity, is a brand monitoring and trademark abuse tool that can identify individuals using techniques such as reverse IP-geotargeting to evade monitoring or improper redirects to hide the original source of their traffic. Affiliate Window integrated this software back in 2008.
Affiliate Window’s proprietary PPV/adware policing solution, […]

See original post by Shawn Collins