8 Attributes of Content That Inspire Action

A good read indeed.

Quote:

Anyone who says ?you can lead a horse to water, but you can?t make it drink? is probably not a marketer.
And yet, this is something a lot of content marketing initiatives get wrong. Sure, the target audience may be making it to your content in droves, but leading people to your content is only step one.
As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.
Here is where most people get lost: They are creating content that isn?t leading people to perform measurable actions. Every piece of content you publish should be crafted with this in the forefront of your mind. If you?re not doing this, you?re wasting your […]

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