Video: What are the Advertiser Opportunities in 2012?

Hint: Go against the trends; be bullish in your spending
Editor’s Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers’ Creativity conference in New York City and walked away with key takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today? “What are the biggest opportunities for advertisers in 2012?”
See the responses after the jump.

Mark Fitzloff, Creative Director, Wieden+Kennedy

Bill Duggan, Executive VP, ANA Group

Tomorrow, Fitzloff and Duggan will turn it around and answer the question, “What are the biggest challenges for advertisers in 2012?”
– E.L. Arnold

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