5 Best Practices for Online Video Ads

Nissan Versa video ad on Yahoo! shows the way
Editor’s Note: Recently, Yahoo! partnered with Innovid to bring Yahoo! advertisers Interactive Video Ads, a whole new video ad format with all of the elements of a microsite within a video player. In the first installment of this series, Innovid’s Tal Chalozin offers a set of best practices for engaging users with this exciting new format. In future installments, we’ll explore these in more detail.
The one thing that advertisers should remember when developing online video campaigns is that users are probably not visiting the page they’re on to watch your ad. Instead, it’s clear that they’re there because they want to view the content on the page that they clicked on in the first place.
That’s a key challenge for all types of advertising. But it’s also what can make video ads so compelling to your audience. People like video because they […]

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