Affiliate Marketers and Social Media

Not too long ago I attended a conference where many highly-engaged affiliate marketers were in attendance. In speaking with many of them–specifically about Social Media–I was a little surprised to find that many said they’re not regularly active in social channels. Perhaps a Tweet here or there, FB post on their Wall, but not in many other channels.
While I have my own, I’m curious to know what other’s thoughts & practices are. Is Social an important channel for you when it comes to communicating your Affiliate Marketing efforts? Or does it primarily seem to be just a waste of time?
I’d love to get your feedback by responding to this poll. And I apologize for taking it away from the forums – I’m not sure if there’s a poll feature here or not.
Poll: [removed]

See original post by Ashley Edwards