Yahoo! Announces Agreement to Acquire interclick

The pending acquisition will bring top sales team and audience-targeting technology to Yahoo!
As the online marketplace grows larger and more complex, it’s harder for marketers to find and target the right audiences for their messages. Yahoo! continues its commitment to investment in the performance display space by agreeing to acquire interclick, a technology company that provides solutions for data-driven advertising and brings audience-targeting technology that’s tailored to work in large, diverse markets.
“Interclick’s innovative platform will allow Yahoo! to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics,” said Wayne Powers, SVP, Advertising Sales for Yahoo!’s North America region.  “When the acquisition closes, interclick’s technology and team expertise, combined with Yahoo!’s scale and advertising leadership, will deliver a powerful solution for marketers.”
The interclick acquisition is intended to benefit Yahoo! and its advertisers in two ways:

Adding a proprietary audience-targeting technology platform called Open Segment Manager (OSM).

Adding a team […]

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