Publisher News: It Takes More than Posts to be a Publisher

Plus: Five ways to get your banners noticed; doing good is good for business; and how to connect with baby boomers
Publishing is a lot more than posting:This should be the Golden Age of Brand Publishing, says Digiday’s Neil Chase, where brands use all the digital publishing tools in the box to truly communicate with consumers and build tight bonds. Fact is, many publishers post a lot, but get little in return. Here are Neil’s best practices on how to publish your way into consumers’ hearts and minds. They’d make hardboiled old Perry White proud.
Five ways to fight banner blindness: Display ads are the second-biggest online marketing channel, but a recent AdWeek study showed that 43% of online consumers ignore them. Fighting banner blindness should be a top priority for marketers, says MediaPost’s Daniel Yomtobian , and here are five ways to make sure your banners get noticed.
Five tactics for becoming […]

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