Number One on Google Using Hidden Text

I regularly research Google’s search engine result pages for keywords in our vertical. Along with monitoring our paid advertising, universal search results and organic rankings, I’m interested in keeping a watchful eye on the competition. Along with paying attention to anything smart their doing, I’m definitely on the prowl for sneakiness. Recently, I came across the following page one results on Google for the keywords Access Panels.

The first result, www.accesspanels.net, seemed suspicious. The description, coming from the site’s meta description, seemed a bit spammy, as the two sentences are nearly identical and little care has gone into fully utilizing this content to help searchers. Based on my experience with these keywords, it also surprised me that a .net domain extension had made it to the top spot. Also, I didn’t remember coming across this site before during general […]

Original post by Ryan Douglas