5 Creative Tips for Online Ads

A new Yahoo!-Innerscope study offers news advertisers can use
“As with all things in life, bigger doesn’t always mean better,” writes Yahoo!’s Lauren Weinberg in the most recent issue of the hip, London-based advertising magazine, Contagious. “Connecting with audiences requires ads to resonate emotionally.”

How does she know? As Vice President of B2B Research and Insights at Yahoo!, Lauren is deep into research on what makes your consumers tick and your ads more effective. Her Contagious article is based on a brand-new study by Yahoo! and the biometric research firm Innerscope.
The study, called “Capitalizing on the Creative Canvas,” gathered responses from 90 25- to 40-year-old subjects on their reactions to 10 different executions of Yahoo!’s Login Page takeover ad. The study compared performance based on three factors: unaided recall, likeability and emotional resonance.

The research uncovered five best practices for creating large-format display ads. In short:

Location matters: The ad should be centered around […]

See original post by mattism