Advertising to Moms: 4 Insights for Brands

Martin Agency and Walmart share tips for marketing to this evolving demographic
If you’re a brand advertiser with a pulse, you’ve seen at least one statistic about women: 80% of household spending is controlled by moms. But does your brand know how many of today’s new moms are digital natives? Or how single women with children are feeling about the economy?
The nuanced answers to these questions kicked off Ad Week Monday during a panel called “Moms & the New Zeitgeist: The Complex World of the World’s Most Important Audience.” It’s a heady title and a heady task to break down exactly what most appeals to today’s chief household officers. But that’s just what the session did.
Here are the four key insights that emerged from experts like The Martin Agency and Walmart on connecting with moms across digital, social media and content:
Tip #1: Keep growing your investments across digital
Today, seven out of […]

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