Advertising Week 2011: 10 Sessions to Watch

A list of the top can’t-miss sessions
 
With Advertising Week 2011 just a week away, we’ve started packing our bags and creating a plan of attack. After taking a close look at the jam-packed schedule, we’ve created our list of top can’t-miss sessions. Hope it helps make your week a little saner!
1. “Moms & The New Zeitgeist: The complex world of the world’s most important audience”
Why we’ll attend: Women control more than $2.3 trillion in spending power. Enough said. You can find us in the front row at this one.
When: Monday, October 3 , 9:30 a.m. – 10:15 a.m.
Where: Times Center Hall, 243 West 41st Street
Who will be presenting:
Suzanne Vranica, Advertising & Marketing Columnist, Wall Street Journal
Katherine Wintsch, Founder, The Mom Complex VP/Group Planning Director, The Martin Agency
Tony Rogers, SVP Marketing, Walmart
Michal Clements, Co-Author, Tuning into Mom: Understanding America’s Most Powerful Consumer
2. “Get Inside Your Consumers’ Minds”
Why we’ll attend: Biometrics […]

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