TV Creative on Yahoo! is “Must-See”

Broadcast network television advertising Yahoo! increases 55% this Fall
Broadcast network TV advertisers are spending record ad dollars on Yahoo! this Fall season to promote their latest programs.  In fact, spending for Premier Week advertising across four of the major broadcast networks is up 55% year over year. CBS, the CW, ABC, Fox and Canada’s CBC have all kicked up their presence on Yahoo! .
How are the networks reaching their audiences? Compelling multimedia and interactive creative can be spotted on the Yahoo! Home Page, the Yahoo! Login Page and across our entertainment and sports properties during the Fall premier season.
Check out some of the executions.
CBS’s “Person of Interest” ad on Yahoo! TV expands across the page…

…to reveal a video preview:

NBC’s “The Sing-Off” on Yahoo! Music:

The CBC ‘s “Cover Me” ad expands on click to reveal video:

To learn more about how you can take advantage of Yahoo!’s vast scale, targeting technology and […]

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