Wayne Powers: How Yahoo! Can Help Advertisers

Yahoo! Sales VP on the North American ad business and what’s next
Yahoo!’s second quarter earnings brought our display sales into the spotlight. The Yahoo! Advertising Blog spoke to Wayne Powers, Yahoo!’s new senior vice president of advertising sales for North America, about the earnings results, and how things are changing at Yahoo!.
Yahoo! Advertising Blog: Display revenue was down in the second quarter for Yahoo!. What were the causes, and what are we doing about it?
Wayne Powers: A few things played a part in it.  One is that we were going through a strategy transition to focus on solution selling, and during that transition we had some attrition [in our sales organization], leaving us coverage gaps within some of our core categories that we are now filling.
In addition, we had some obstacles in three of our core categories: Auto, CPG, and Finance. We had the tsunami hit in Japan, which affected […]

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