Partner Summit Stresses Innovation and Personalization

Over 270 business partners from 15 countries attend

ABC News President Ben Sherwood was a featured speaker at the 2011 Yahoo! Global Partner Summit

Innovative technology with a human touch. That Yahoo! guideline popped up throughout the opening day of Yahoo!’s 2011 Global Partner Summit in New York City, which attracted more than 270 business partners from 15 countries.
“Yahoo! is the premier digital media company for advertisers and consumers,” said Ross Levinsohn, Yahoo! executive vice president for the Americas, “… and that means delivering premium content that’s personalized for our nearly 700 million users.
“The closer we can get to serving an individual, one-on-one, personalized experience to every one of those consumers, the better.” 
Yahoo! already leverages its personalization technologies to serve 13 million unique homepages every day, said Levinsohn, based on user preferences. 
Partners were given demos of several new and developing products with enhanced personalization to deliver content and ads that users want, including:
IntoNow: […]

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