Google Starting To Run Mobile AdWords

Google is notifying AdWords advertisers that it is going to start running their ads on mobile phones. The ads will run free of charge through November 18, and AdWords customers can opt out at any point. Google will only show ads for websites it determines can be read on a mobile device (either those that are phone optimized, or those that Google can optimize itself), and ads will only display the headline and URL, not the ad text.
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Original post by Nathan Weinberg