Getting a Head Start, a OnlineLabels.com Case Study

OnlineLabels.com finds being first is a good thing when transitioning to adCenter
When Yahoo! began shifting its U.S. Search Marketing clients to the Microsoft Advertising adCenter platform in 2010, it needed a few eager advertisers to go first and test the transition. OnlineLabels.com, an Internet retailer of labels of all shapes, sizes and materials, stepped forward and led the way for tens of thousands of its fellow advertisers. Not only did OnlineLabels.com’s transition go smoothly, but it has realized an increase in impressions, conversions and click-through rate following its Search Alliance transition.
The Challenge
For OnlineLabels.com, search marketing is among the most important ways the company advertises its products and services. “It’s an integral part of our overall business strategy,” says Jake Allen, the site’s Director of Marketing. “Staying relevant and ahead of the curve in search marketing is what can make or break your business.” The company’s six-person direct marketing team constantly […]

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