5 Tips for Back-to-School Advertising

Get a smiley face for your campaign with these Yahoo! best practices
To students, “back to school” sounds like a prison sentence. To online advertisers, it means big business, because back-to-school is the second-largest consumer spending event in the U.S., ranking only behind the winter holidays.
Here are five tips gleaned from Yahoo!’s Search Retail Account Team to help advertisers get the most out of their back-to-school campaigns.
1.  There’s gold in them there school supplies
Okay, my grammar sucks, but it’s true. The National Retail Federation projects that total spending on students in grades K-12 and in college will reach $68.8 billion this year, up 2.5% from last year’s record results. 
Where’s the money going? The most popular spending categories are clothing, electronics, school supplies and “décor” for dorm rooms and apartments. Coupons, moving services and ticket sites will also spike during back-to-school season.

2.  Don’t get a tardy—start now
Everybody’s trying to get an edge. […]

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