Starting with PPC – any recommended guides?

window.document.getElementById(‘post-3845’).parentNode.className += ‘ adhesive_post’;Hey all,
I’ve done the PPC thing before (few years back promoting CB) but I know things have changed since then, and I’m looking at getting back into it.
I do know that research is key, and I’m cool with that, but I would like for someone to recommend a good ebook or book, or a site that will guide me in the right direction without a lot of BS thrown in.
I don’t mind paying for something, but I want it to be quality.
Can anyone recommend something that would suit me?
Thanks!!

Original post by shamus